Is your marketing working, or just busy?
Most founder-led businesses don’t have a marketing problem. They have a structure problem.
If you’re spending time and money on marketing activity that isn’t producing consistent, qualified leads, this diagnostic will show you exactly why.
Find out exactly where your growth is being constrained.
25 questions. Five pillars. One clear score. Takes 15 minutes. Your results are shown immediately.
Your details are used only to send you the results. No spam. Unsubscribe any time.
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Calculating your results…
What the Diagnostic Covers
25 questions. Five pillars. One clear score.
- Whether your messaging is attracting, or repelling your ideal client
- Whether your website is structured to convert visitors into enquiries
- Organic Search. Whether you can be found when your ideal clients are actively searching
- Whether you have a structured system for building pipeline proactively
- Whether you’re maximising the value of every prospect and client relationship
Built for Founder-led UK Businesses
This diagnostic is designed specifically for founders and MDs of UK businesses who feel like:
- Growth has become unpredictable or harder than it should be
- Marketing activity isn’t translating into consistent, qualified leads
- You’re not sure which lever to pull next, or whether what you’re doing is working
- You’ve tried agencies or tactics, but nothing has stuck
If that sounds familiar, the diagnostic will tell you exactly what’s causing it, and what to fix first.
This Isn't a Generic Marketing Checklist
DA Marketing is a boutique growth consultancy for founder-led UK businesses. Every question in this diagnostic comes from real commercial engagements, the structural gaps we see repeatedly in businesses that are working hard but not growing consistently.
The diagnostic is the first step in how we work. If it reveals something serious, and it usually does, the next step is a Growth Strategy Intensive.
