Find out exactly where your growth is being constrained.
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Question 1 of 25
1
Positioning and Messaging Clarity
Does your market understand who you are, who you are for, and why you are different?
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Q1Positioning and Messaging Clarity
Our website homepage clearly states who we work with and what problem we solve, in their language not ours.
Why it matters: Unclear positioning means qualified visitors leave without enquiring. Most homepages describe the supplier, not the buyer.
1
Positioning and Messaging Clarity
Does your market understand who you are, who you are for, and why you are different?
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Q2Positioning and Messaging Clarity
We have a defined Ideal Client Profile that goes beyond "SMEs" - with specific revenue stage, sector, and trigger criteria.
Why it matters: Without a precise ICP, outreach is scattered and content attracts the wrong audience, increasing time-to-close and reducing conversion rate.
1
Positioning and Messaging Clarity
Does your market understand who you are, who you are for, and why you are different?
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Q3Positioning and Messaging Clarity
Our pricing and positioning are consistent - we do not discount or dilute our offer to win work we should not be taking.
Why it matters: Price inconsistency signals positioning insecurity to buyers and attracts clients who will undervalue your work.
1
Positioning and Messaging Clarity
Does your market understand who you are, who you are for, and why you are different?
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Q4Positioning and Messaging Clarity
Prospects who visit our website can immediately understand why we are different from other consultants or agencies.
Why it matters: Differentiation reduces comparison shopping and increases conversion rate on high-intent traffic.
1
Positioning and Messaging Clarity
Does your market understand who you are, who you are for, and why you are different?
Weak positioning is the most common and most expensive growth constraint. If your ideal client cannot immediately see themselves in your messaging, every pound spent on acquisition is working against the current.
Q5Positioning and Messaging Clarity
We have a clear, compelling answer to the question: why should I choose you over a cheaper alternative?
Why it matters: Without a rehearsed, genuine answer to this, sales conversations stall at the objection stage.
2
Digital Infrastructure and Conversion
Is your website and digital infrastructure built to convert traffic into qualified enquiries?
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Q6Digital Infrastructure and Conversion
Our website has been optimised for conversion - not just aesthetics - with clear calls to action on every key page.
Why it matters: A professionally designed site that does not convert is a brochure, not a growth asset.
2
Digital Infrastructure and Conversion
Is your website and digital infrastructure built to convert traffic into qualified enquiries?
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Q7Digital Infrastructure and Conversion
We have at least one lead capture mechanism that converts browsers into contacts, not just a contact form.
Why it matters: A contact form only catches high-intent visitors. A lead magnet captures the 80% who are interested but not yet ready.
2
Digital Infrastructure and Conversion
Is your website and digital infrastructure built to convert traffic into qualified enquiries?
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Q8Digital Infrastructure and Conversion
We have tracking in place (GA4, Search Console, heatmapping) that tells us where visitors are dropping off.
Why it matters: Without data, conversion optimisation is guesswork. Most businesses are losing leads at predictable, fixable points.
2
Digital Infrastructure and Conversion
Is your website and digital infrastructure built to convert traffic into qualified enquiries?
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Q9Digital Infrastructure and Conversion
Our contact or apply page pre-qualifies enquiries so that the leads we receive are genuinely suitable.
Why it matters: Unqualified enquiries waste senior time and distort pipeline data. Pre-qualification improves close rate and reduces time-to-proposal.
2
Digital Infrastructure and Conversion
Is your website and digital infrastructure built to convert traffic into qualified enquiries?
Most growth-stage businesses underestimate how much revenue their digital infrastructure is leaking. Traffic without conversion architecture is wasted acquisition spend.
Q10Digital Infrastructure and Conversion
Site performance (page speed, mobile experience, Core Web Vitals) is actively monitored and maintained.
Why it matters: Google's ranking algorithm penalises slow sites. Poor mobile experience loses the majority of traffic before a word is read.
3
Organic Search and Content Authority
Can your ideal clients find you when they are actively searching for the problem you solve?
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Q11Organic Search and Content Authority
We know which keywords our ideal clients use when searching for help with the problems we solve.
Why it matters: Most consultancies guess at SEO rather than researching actual search intent. This results in content that ranks for irrelevant terms.
3
Organic Search and Content Authority
Can your ideal clients find you when they are actively searching for the problem you solve?
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Q12Organic Search and Content Authority
Our service pages are optimised for search intent - not just written for human readers, but structured for search engines.
Why it matters: On-page SEO is a high-leverage, low-cost intervention that most businesses neglect until they hire an agency.
3
Organic Search and Content Authority
Can your ideal clients find you when they are actively searching for the problem you solve?
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Q13Organic Search and Content Authority
We publish regular, long-form content that addresses the real questions our ideal clients are searching for.
Why it matters: Google rewards expertise, authority and trustworthiness. Regular publication signals all three.
3
Organic Search and Content Authority
Can your ideal clients find you when they are actively searching for the problem you solve?
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Q14Organic Search and Content Authority
Our content programme is designed to generate leads, not just traffic. Each piece has a clear conversion goal.
Why it matters: Traffic without conversion intent is a vanity metric. Content should move readers toward a defined next step.
3
Organic Search and Content Authority
Can your ideal clients find you when they are actively searching for the problem you solve?
Organic search is the only acquisition channel that compounds over time without a proportional increase in spend. Ranking for the right commercial intent keywords creates pipeline that runs independently of outbound effort.
Q15Organic Search and Content Authority
We are beginning to build domain authority through inbound links and third-party mentions in our sector.
Why it matters: Domain authority is the single biggest determinant of organic ranking in competitive sectors. It takes time, which means starting now matters.
4
Acquisition and Outbound Systems
Do you have a proactive, structured system for creating qualified pipeline independently of inbound?
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Q16Acquisition and Outbound Systems
We have a structured outbound prospecting system - not ad hoc outreach when pipeline is low.
Why it matters: Reactive outreach creates feast-and-famine cycles. Systematic outbound smooths pipeline and reduces revenue volatility.
4
Acquisition and Outbound Systems
Do you have a proactive, structured system for creating qualified pipeline independently of inbound?
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Q17Acquisition and Outbound Systems
The founder's LinkedIn profile is optimised to attract the ideal client - not describe credentials.
Why it matters: Most founder LinkedIn profiles are CVs, not sales assets. A buyer-focused profile converts profile visits into enquiries passively.
4
Acquisition and Outbound Systems
Do you have a proactive, structured system for creating qualified pipeline independently of inbound?
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Q18Acquisition and Outbound Systems
We publish consistent LinkedIn content that demonstrates expertise and generates inbound interest from target buyers.
Why it matters: LinkedIn's algorithm rewards consistency. Irregular posting produces no compounding benefit.
4
Acquisition and Outbound Systems
Do you have a proactive, structured system for creating qualified pipeline independently of inbound?
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Q19Acquisition and Outbound Systems
We follow up with every prospect at least five times before considering them cold.
Why it matters: Research consistently shows 80% of B2B sales require five or more touchpoints. Most consultants follow up once or twice.
4
Acquisition and Outbound Systems
Do you have a proactive, structured system for creating qualified pipeline independently of inbound?
Referral dependency is the most common pipeline fragility in founder-led consultancies. A structured outbound system creates predictable pipeline volume you can dial up or down based on capacity.
Q20Acquisition and Outbound Systems
Our new business activity is tracked in a CRM with clear pipeline stages, not managed through email or memory.
Why it matters: Without a CRM, pipeline visibility is zero. Deals stall silently and follow-up falls through the cracks.
5
Nurture, Retention and Lifetime Value
Are you maximising the value of every relationship - prospects, clients, and past clients?
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Q21Nurture, Retention and Lifetime Value
Prospects who enquire but do not convert immediately are placed into a structured nurture sequence, not forgotten.
Why it matters: The majority of B2B buyers are not ready to purchase at first contact. Without nurture, this pipeline evaporates.
5
Nurture, Retention and Lifetime Value
Are you maximising the value of every relationship - prospects, clients, and past clients?
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Q22Nurture, Retention and Lifetime Value
We have an email list of engaged prospects and clients that we communicate with on a regular, value-led basis.
Why it matters: An email list is the only owned audience that exists independently of algorithm changes. It compounds in value over time.
5
Nurture, Retention and Lifetime Value
Are you maximising the value of every relationship - prospects, clients, and past clients?
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Q23Nurture, Retention and Lifetime Value
Existing clients are regularly asked if there are adjacent problems we could help them solve.
Why it matters: Expanding existing client relationships is 5-7x cheaper than acquiring new ones. Most consultants under-invest here.
5
Nurture, Retention and Lifetime Value
Are you maximising the value of every relationship - prospects, clients, and past clients?
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Q24Nurture, Retention and Lifetime Value
We have a systematic process for requesting referrals and testimonials at the right moment in the client journey.
Why it matters: Referrals rarely happen spontaneously at scale. A prompted referral system generates consistent warm pipeline.
5
Nurture, Retention and Lifetime Value
Are you maximising the value of every relationship - prospects, clients, and past clients?
Most businesses focus almost entirely on new client acquisition while leaving significant revenue on the table from existing relationships.
Q25Nurture, Retention and Lifetime Value
Past clients who have moved on are kept warm and re-engaged at appropriate intervals.
Why it matters: Past clients already trust you. A re-engagement at the right moment converts at very high rates.
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