Privacy Policy
1. Who we are
DA Marketing Ltd is a digital growth consultancy based in the United Kingdom.
- Company name: DA Marketing Ltd
- Company number: 16984460
- VAT number: GB511589785
- Website: da-marketing.co.uk
- Contact: via the form at da-marketing.co.uk/apply
DA Marketing Ltd is the data controller for the personal data collected through this website. This means we are responsible for deciding how and why your personal data is used.
2. What personal data we collect
We collect personal data in the following ways:
Contact and enquiry forms
When you complete a form on our website, including the Growth Engine Diagnostic download form and the Strategy Call application form, we collect:
- Your first name
- Your email address
- Any additional information you choose to provide in free-text fields
Website analytics
We use Google Analytics 4 (GA4) to collect anonymised information about how visitors use our website. This may include:
- Pages visited and time spent on each page
- Approximate geographic location (country or region level)
- Device type and browser
- How you arrived at our website
GA4 does not collect personally identifiable information such as your name or email address. IP addresses are anonymised by default.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag on our website. This allows LinkedIn to collect data about visits to our site for the purposes of campaign reporting and retargeting. LinkedIn acts as an independent data controller for the data it collects through this tag. For more information, see LinkedIn's privacy policy.
3. Why we collect your data and our legal basis
We only collect and use your personal data where we have a lawful basis to do so under UK GDPR.
| Purpose | Data used | Legal basis |
|---|---|---|
| Delivering the Growth Engine Diagnostic download you requested | Name, email address | Performance of a contract / Legitimate interests |
| Responding to a Strategy Call application or general enquiry | Name, email address, enquiry details | Legitimate interests |
| Storing your details in our CRM (HubSpot) for follow-up communications | Name, email address | Legitimate interests |
| Understanding how visitors use our website in order to improve it | Anonymised analytics data via GA4 | Legitimate interests |
| LinkedIn campaign reporting and retargeting | Data collected by LinkedIn Insight Tag | Legitimate interests |
4. How long we keep your data
We retain personal data only for as long as necessary for the purposes set out in this policy:
- Enquiry and form data: retained in HubSpot for up to 3 years from the date of last contact, unless you ask us to delete it sooner
- Analytics data: retained in GA4 for 14 months by default, in line with Google's standard retention settings
- LinkedIn Insight Tag data: retained in accordance with LinkedIn's own data retention policies
If you become a client, we may retain relevant data for longer in order to manage the client relationship and comply with our legal obligations.
5. Who we share your data with
We do not sell your personal data to third parties. We share data only with the following trusted service providers who process it on our behalf:
- HubSpot Inc. - CRM and form processing (data may be stored on servers in the United States; HubSpot is certified under the EU-US Data Privacy Framework)
- Google LLC - Analytics via Google Analytics 4 (data processed in accordance with Google's privacy terms)
- LinkedIn Ireland Unlimited Company - Website analytics and retargeting via LinkedIn Insight Tag
All third party processors are required to handle your data securely and in accordance with applicable data protection law.
6. Your rights
Under UK GDPR, you have the following rights in relation to your personal data:
- The right to access the personal data we hold about you
- The right to correct inaccurate or incomplete data
- The right to request deletion of your data (the right to be forgotten)
- The right to restrict how we process your data
- The right to data portability
- The right to object to processing based on legitimate interests
- The right to withdraw consent where processing is based on consent
To exercise any of these rights, please contact us via the form at da-marketing.co.uk/apply. We will respond within 30 days.
7. Cookies
Our website uses cookies. For full details of the cookies we use and how to manage your preferences, please refer to our Cookie Policy, which is managed through Complianz and accessible via the cookie consent banner on our website.
8. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. Our website is served over HTTPS and access to our CRM and analytics platforms is protected by secure authentication.
No method of transmission over the internet is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.
9. Links to other websites
Our website may contain links to third party websites. This Privacy Policy applies only to da-marketing.co.uk. We are not responsible for the privacy practices of any third party sites and encourage you to read their privacy policies before providing any personal data.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The date at the top of this page indicates when the policy was last updated. We encourage you to review it periodically.
11. How to complain
If you have concerns about how we handle your personal data, please contact us in the first instance and we will do our best to resolve the issue.
If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
- Website: ico.org.uk
- Telephone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
